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The Cartier Tank Watch

Author Franco Cologni
Hardcover
$85.00 US
Rizzoli | Flammarion
10.04"W x 11.43"H x 1.22"D   | 63 oz | 7 per carton
On sale Feb 28, 2023 | 232 Pages | 9782080281883
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A timeless piece of modern watchmaking, Cartier’s Tank watch is an icon that never ceases to renew itself.

Created by Louis Cartier in 1917, the Tank watch is an icon of modern watchmaking. The refined design of this wristwatch, combining geometry and harmony, defines its strong identity. Immediately recognizable and always in step with the times, the Tank watch has been reinterpreted for more than a century through multiple variations that are forever faithful to the spirit of the original design, from the Tank Cintrée to the Tank Chinoise, and from the Tank Américaine to the Tank Française. 

Featuring extensive archival documents along with previously unpublished photographs, this volume explores, through the passionate pen of a true connoisseur, the most significant Tank watches and their technical characteristics. The author also presents portraits of famous clients who, over time, have been seduced by this timeless timepiece.

Augmented with a chapter on new models created since 2017, this new edition offers a journey into the heart of the myth.
"With its stunning photography and insightful commentary, this book is a true celebration of one of the most enduring symbols of luxury and fashion." — QUEST MAGAZINE 

"You won’t want to miss a fully revised collectible edition of The Cartier Tank Watch by Franco Cologni. This fourth edition includes previously unpublished photos, extensive archival documents and a new chapter covering modern models released after 2017. It’s set to be released in February 2023, but you can pre-order it now–it will certainly be worth the wait." —ROBB REPORT 

"The next best thing to having this masterpiece on your wrist…A sumptuous homage to the classic created by Louis Cartier in 1917, this updated edition features extensive archival documents along with previously unpublished photographs of the most significant Tank watches and their technical characteristics. The author also presents portraits of famous clients who, over time, have been seduced by this timeless watch and wear it like the treasure it is." —INDULGE
An esteemed professional with fifty years of experience in the luxury industry, Franco Cologni is president of the eponymous Fondazione Cologni dei Mestieri d’Arte dedicated to métiers d’art and cofounder of the Michelangelo Foundation for Creativity and Craftsmanship. He has authored numerous reference works on watchmaking and jewelry, including The Mastery of Time and The Beauty of Time.
Franco Cologni View titles by Franco Cologni

About

A timeless piece of modern watchmaking, Cartier’s Tank watch is an icon that never ceases to renew itself.

Created by Louis Cartier in 1917, the Tank watch is an icon of modern watchmaking. The refined design of this wristwatch, combining geometry and harmony, defines its strong identity. Immediately recognizable and always in step with the times, the Tank watch has been reinterpreted for more than a century through multiple variations that are forever faithful to the spirit of the original design, from the Tank Cintrée to the Tank Chinoise, and from the Tank Américaine to the Tank Française. 

Featuring extensive archival documents along with previously unpublished photographs, this volume explores, through the passionate pen of a true connoisseur, the most significant Tank watches and their technical characteristics. The author also presents portraits of famous clients who, over time, have been seduced by this timeless timepiece.

Augmented with a chapter on new models created since 2017, this new edition offers a journey into the heart of the myth.

Praise

"With its stunning photography and insightful commentary, this book is a true celebration of one of the most enduring symbols of luxury and fashion." — QUEST MAGAZINE 

"You won’t want to miss a fully revised collectible edition of The Cartier Tank Watch by Franco Cologni. This fourth edition includes previously unpublished photos, extensive archival documents and a new chapter covering modern models released after 2017. It’s set to be released in February 2023, but you can pre-order it now–it will certainly be worth the wait." —ROBB REPORT 

"The next best thing to having this masterpiece on your wrist…A sumptuous homage to the classic created by Louis Cartier in 1917, this updated edition features extensive archival documents along with previously unpublished photographs of the most significant Tank watches and their technical characteristics. The author also presents portraits of famous clients who, over time, have been seduced by this timeless watch and wear it like the treasure it is." —INDULGE

Author

An esteemed professional with fifty years of experience in the luxury industry, Franco Cologni is president of the eponymous Fondazione Cologni dei Mestieri d’Arte dedicated to métiers d’art and cofounder of the Michelangelo Foundation for Creativity and Craftsmanship. He has authored numerous reference works on watchmaking and jewelry, including The Mastery of Time and The Beauty of Time.
Franco Cologni View titles by Franco Cologni

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