Sandra Mahut

Gen Z is the largest generation ever, with wealth and buying power that continues to grow. For retailers looking to pull off a successful holiday season, keeping Gen Z top of mind is critical when coordinating your seasonal assortments. To make it a little easier this year, we’ve combed through our favorite books and gifts

Preppy is back! But it might not be the polo shirts, khaki shorts, and neat headbands you’re imagining. While “preppy” style is trending again with Gen Z and Gen Alpha, it’s had a bit of a makeover. A cousin of the “coquette” and Barbiecore aesthetics, the preppy look trends heavily towards pink and other bright

February’s upcoming books are trending high! Swifties who admire Tay’s songwriting skills can try their own hand at hilarious wordsmithing with Mad Libs: For the Fans: Taylor Swift Edition. Boba fanatics can learn how to make their own tasty drinks at home with Bubble Tea, and kids can read up on the science of solar eclipses