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Natasha Phan

Natasha Phan is an award-winning producer, author, co-owner of Best Friend, and the CMO and business partner for all of Roy Choi’s endeavors. She was born into a family who owned a prominent Asian grocery store in L.A., and she’s been in food ever since. Her work with Roy and Kogi have helped shape the modern food truck movement and the way Angelenos eat. Among other initiatives, she co-authored the New York Times bestselling cookbook-memoir, L.A. Son, produced the Netflix series The Chef Show, and executive produced the Emmy-winning Broken Bread. A graduate of UCLA, she lives in Los Angeles.
The Choi of Cooking

Books

The Choi of Cooking

Staff Picks + Upcoming Titles: April

Step into summer with our new releases in April! Congratulate grads with uplifting wisdom from everyone’s favorite frog, Kermit, in Before You Leap, celebrate the enduring power of love in Pride month with LOVE: The Heroic Stories of Marriage Equality, and discover how to harness nature’s bounty with the National Geographic Backyard Guide to Edible

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