“Kidulting” is the latest retail trend that takes caring for your “inner child” to the next level. Whether it’s a return to beloved media properties like Spongebob and Teenage Mutant Ninja Turtles, or a renewed interest in easy crafts that provide a sense of childlike play and creativity, adult products rooted in childhood nostalgia are taking off.
Toys, stickers, and activity books that speak to our inner child provide an escape from grown-up stresses as well as a dose of some much-needed joy. If last summer’s Barbie craze and this summer’s infusion of creative, high-energy girl pop has taught us anything, it’s that we’re all desperate for some fun.
Lean into quirk, play, and whimsy with our top kidulting picks! Add novelty to any pop culture display with adult paper dolls based off megastars like Taylor Swift and Harry Styles, or celebrate the aesthetics of childhood favorites with Richard Scarry postcards or a Peter Rabbit tote. Throw it back to the days of Saturday morning cartoons with a Teenage Mutant Ninja Turtles coloring book and Nick 90s Mad Libs, or add a dreamy flower fairies journal to your next assort for a dose of nostalgic girlhood.
Explore all these and so many more on our kidulting title list!
