Life is hard. Stress piles on us all, from macro factors like election season and climate change to the everyday grind of getting through the days. Sometimes the only antidote that feels within reach is indulging in a little treat.
“Little treat culture” is all over social media, encouraging us to take our joy where we can find it as an act of self-care. Small luxuries that make us smile without breaking the bank are crucial. In fact, “joy” often tops the charts as the main factor that drives purchases, dominating other considerations like trendiness and premium quality.
Retail therapy is real, but concerns about overconsumption are, too. TikTok is full of users who are tired of being served ads by algorithms and influencers for products. No, we don’t want fridge organizers we’ll never use, or cheaply made fast fashion. Budgets are tight, and plastic is filling the ocean. So what do we want? Happiness.
We’ve curated a list of 100 books and gifts that spark joy. With bright colors, positive vibes, and a one-of-a-kind feel, these little treats are guaranteed to make you smile!
Discover your next “treat yourself” fave, whether it’s an invitation to engage in some fandom-fueled nostalgic play with paper dolls that allow you to swap between your favorite Taylor Swift era looks, adorable tiny hedgehogs delivering some big life advice, a sweet and aesthetic Peter Rabbit tote bag, or whimsical mushroom stickers perfect for decorating any water bottle or laptop!
